Founder

Uriel Eldan

I built The GTM Lab because I kept seeing the same problem. Founders with a product that was genuinely working, but no repeatable system to turn that into a pipeline. They had tried fractional CMOs who delivered documents. They had tried GTM engineers who built exactly what they were told. Neither solved the problem.

What I bring is the combination: operator-level judgment on what needs to be built, and the technical depth to build it. I have spent the past decade working across sales, growth, and GTM at B2B companies. I understand the full cycle from ICP to closed-won. I have run outbound for companies at seed and Series A, and I have seen what a working system looks like versus what a plan for one looks like.

The GTM Lab is not a consultancy in the traditional sense. Every engagement ends with a working system in your hands, not a dependency on mine.