One scoped engagement. No retainer. No dependency. You walk away with a system, not a plan.
Starts with a full stack audit and gap analysis. The engagement is scoped to what you actually need. A full build typically includes:
A focused six-week engagement with a clear structure. Each week has a defined output. By week four you have live outbound. Week six you own everything.
Each stage can be implemented independently. Most early-stage teams need all of them, in the right order.
ICP definition and account scoring model, data stack and enrichment workflow, outbound sequences configured and live, CRM set up and mapped to your process, playbooks and documentation for your team, and a handover call with a 30-day support window.
Up to six weeks, depending on the project's scope.
The client owns everything: all tools, sequences, documentation, and workflows are handed over ready to run. There is a 30-day support window after handover. The goal is a system the client's team can operate independently.
Fixed price, scoped per engagement. The conversation starts with understanding your stage, ICP, current stack, and what needs to be built. Pricing follows from scope. Book a call to discuss.
Fractional CMOs bring strategy and deliver documents. The GTM Lab delivers a working system, configured, launched, and handed over. Strategy is part of the work, not the output.
GTM engineers build what you tell them to build. The GTM Lab brings the strategic judgment to define what needs to be built in the first place, then builds it.
Stack selection is tailored to each client's stage, ICP, and motion. Common tools include Clay, Apollo, Claude, and many others depending on the situation.
If the situation sounds familiar: post-funding, pipeline pressure, no repeatable system. Let's have a conversation. No pitch, no commitment. Just an honest look at your situation and whether this makes sense.